StyleSource: Inclusive Fashion Discovery Experience
StyleSource is an inclusive fashion discovery concept designed to reimagine how users browse, filter, and explore curated shopping experiences in e-commerce.
Rather than overwhelming users with endless product grids, StyleSource prioritizes clarity, inclusivity, and decision confidence through curated collections and simplified browsing flows.
*Completed collaboratively as part of a team-based academic design project.
Year
2025
Role:
UX Designer & Researcher
Tools & Methods:
Figma, Heuristic Evaluation, Persona Development, Task Analysis, Low-Fidelity Sketching, Storyboarding, Wireframing, Iterative UI Design
The Problem
Users are overwhelmed by large product catalogs, cluttered layouts, and ineffective filtering systems. Instead of supporting confident decisions, many platforms create:
Decision fatigue from endless scrolling
Low confidence in product relevance
Accessibility gaps for diverse users
Frustration during browsing
The Opportunity:
How might we create a fashion discovery experience that prioritizes clarity, inclusivity, and confidence without sacrificing variety?
The Solution
StyleSource reimagines fashion discovery through a guided, personalized experience. Instead of overwhelming users with product grids, the platform:
Uses structured onboarding to understand user preferences
Provides curated recommendations instead of endless browsing
Introduces a fashion advisor system for guided decision-making
Simplifies filtering and navigation to reduce cognitive load
Research & Key Insights
Through research, we found that users:
Know their general style, but struggle to find relevant options efficiently
Want guidance without losing autonomy in decision-making
Prefer clean, structured interfaces over dense product grids
Value inclusive representation and accessible sizing
Core User Goal:
“I want to discover outfits that match my style quickly and confidently, without feeling overwhelmed by too many options.”
Key Insight:
Users aren’t overwhelmed by lack of options, they’re overwhelmed by too many unstructured options. What they need is guided discovery that balances inspiration with clarity, helping them move from uncertainty to confident decision-making.
Early Concept Development & Storyboards
Before moving into wireframes, we developed storyboards to map the end-to-end experience across the three primary roles within the StyleSource ecosystem: the Shopper, the Professional Fashion Advisor, and the Professional Buyer. These early sketches helped validate the full system workflow and clarified how users would move through each phase of the experience.
Shopper Storyboard
The shopper completes a style profile, connects with a fashion advisor, and reviews curated outfit concepts.
Buyer Storyboard
The professional buyer sources items using vendor relationships and AI-enabled tools, generating shoppable links for checkout.
Fashion Advisor Storyboard
The fashion advisor reviews shopper preferences, develops outfit concepts, and communicates recommendations.
From Storyboards to Wireframes
With the core experience validated, we transitioned into low-fidelity wireframes to define layout structure, user flows, and interaction hierarchy.
Shopper Wireframe
Landing Page
Style Preference Step 1
Advisor Wireframe
Advisor List View
Filter & Sort
Style Preference Step 2
Profile Confirmation
Advisor Profile
Appointment Confirmation
Usability Testing & Iteration
Testing Approach:
We conducted walkthrough sessions with users familiar with online shopping to evaluate clarity, usability, and overall flow.
What Worked:
Onboarding flow felt structured and easy to follow
Visual elements made the experience engaging and less form-heavy
Users understood the purpose of the platform quickly
Opportunities for Improvement:
Need for a visible progress indicator during onboarding
Desire for a “save for later” feature
Confusion around subjective style terms (e.g., “minimal”)
Design Improvements:
Added progress tracking to improve user confidence
Introduced clearer labeling and guidance for style categories
Explored features to support saving and revisiting selections
Final Prototype Walkthrough
The final StyleSource prototype brings together guided onboarding and advisor-based discovery into a cohesive, interactive experience.
The design focuses on reducing decision fatigue while maintaining personalization through structured flows, curated recommendations, and simplified navigation.