Hi, I’m Antonella.
I believe the best products are the ones people don't have to think about.
Through research, accessibility, and iterative design, I simplify complex experiences into intuitive solutions that work for everyone.
My Philosophy
“We must design for the way people behave, not for how we would wish them to behave.” — Jakob Nielsen
Design for Humans, Not Assumptions
Through interviews, usability testing, heuristic evaluations, and observation, I identify the real problems users face instead of designing around assumptions. I believe the best products are grounded in evidence, not opinions.
Designing for People and Impact
I believe great design happens at the intersection of user needs, accessibility, and business goals. Guided by research and evidence, I create intuitive, inclusive experiences that reduce cognitive load, improve usability, and deliver meaningful outcomes for both users and organizations.
Iterate, Measure, and Improve
Great experiences aren't designed once, they evolve. I prototype early, gather feedback often, and use both qualitative and quantitative research to refine solutions. Every iteration is an opportunity to make a product more intuitive, efficient, and enjoyable.
Featured Case Studies
EXPLORER: Smart Wearable Lighting Hat
A wearable safety concept that enhances nighttime visibility through adaptive lighting, hands-free navigation, and emergency response features.
A community-powered accessibility platform that reduces planning anxiety by helping users discover and review sensory-friendly places and events.
CommunityLens
An AI-powered mental health concept designed to provide personalized support while recognizing when human intervention is needed.
CuraMente
A data-driven usability study that uncovered friction in Goodreads' core user flows through A/B testing and user research.